Sales Manager

Company Description

We’re hiring a Sales Manager to join our world class team at Sonora Resort, a luxury all-inclusive Relais & Chateaux Resort, in the unspoiled wilderness of British Columbia.

This is a full-time, year-round position that works from our head office in Richmond, BC. Seeking a start date in October 2025 with a long-term commitment to the position.

Working at Sonora Resort, a Relais & Chateaux property, means you are part of a team of passionate professionals focused on working together to deliver an exceptional hospitality experience. Advance your career and grow professionally under the Relais & Chateaux brand alongside a dedicated management team and dynamic seasonal staff. The Sonora lifestyle is unique and exciting, well-suited to those who are passionate about customer service, hospitality and working in an environment where every day presents new challenges and opportunities for growth.

Job Description

Position Summary
As a Sales Manager at Sonora Resort, you will play a pivotal role in driving guest satisfaction and revenue growth for one of Canada’s most exclusive luxury wilderness resorts. This role blends sales, client service, and relationship management — from handling individual guest inquiries to cultivating and growing partnerships with travel trade and corporate groups. Ideal for a proactive, detail-oriented professional with a passion for luxury hospitality, the position offers the opportunity to represent Sonora Resort on a global stage while ensuring seamless, personalized experiences for every guest.

Summary of Responsibilities:

• Provide seamless, efficient and optimized pre and post stay guest services designed to convert and retain guests.
• Receive and respond to inquiries via a variety of platforms (including but not limited to phone, email, and WhatsApp), providing prompt, accurate and well-curated advice.
• Prepare quotes for clients (using Excel and other software tools) and ensure correct rates are communicated to clients.
• Provide detailed information about reservation requests to the reservations department.
• Customize guest itineraries and coordinate reservation/trip details with operations.
• Provide essential trip planning information to guests such as date, time and location of transportation to/from resort.
• Coordinate with reservations, ensure room inventory is managed to optimize sales.
• Learn and apply various software including property management software (PMS) and Customer Relationship Management (CRM) tools to elevate the guest experience and optimize productivity. 
• Develop and maintain strong and mutually beneficial relationships with clients (B2C and B2B). 
• Drive new business opportunities through proactive outreach to travel advisors, corporate planners and group buyers
• Build Sonora’s presence and partnerships with Destination Marketing Organizations (DMOs), Destination management Companies (DMCs), travel trade partners, meeting planners and other key industry stakeholders
• Coordinate and host site visits for travel agents and event organizers.
• Manage and complete the sale of high value contracts for corporate groups.
• Advise the leadership team on favourable terms of agreement with booking agents, helping to ensure win-win agreements are reached. 
• Evaluate, prioritize and attend trade shows/exhibitions, with up to 20% travel required.
• Prepare inspiring presentations to deliver at Trade shows/exhibitions.
• Communicate payment schedules clearly to clients, monitor payment reports for upcoming or overdue balances, and ensure all pre-stay payments are collected in accordance with resort terms and conditions. 
• Coordinate commission payments, using commission reports to identify the status of payments and work with Accounting & Reservations Coordinator to ensure commissions are paid on time.
• Support Finance to ensure accurate sales reporting is maintained.
• Monitor market trends, competitor activities and industry developments to adjust sales strategies as needed.

Qualifications

Qualifications & Experience:

• Must be fluent in English; additional languages considered an asset.
• Must be eligible to work in Canada. Sonora Resort is unable to assist with obtaining work authorization.
• An undergraduate degree, with an emphasis on business preferred.
• Sales Expertise: 3–5 years of proven sales experience in luxury hospitality or travel, with strong relationships in the travel trade and/or corporate incentive markets.
• Technical Proficiency: Proficiency with MS Office Suite; experience with property management software (PMS) and Customer Relationship Management (CRM) software an asset.
• Travel Industry Knowledge: Solid understanding of the luxury travel market, including networks such as Virtuoso, Signature and Select. Able to spot trends like experiential and sustainable travel and translate them into practical sales opportunities for Sonora Resort.
• Customer Service Excellence: Strong commitment to providing exceptional customer service, ensuring a high calibre guest experience pre and post stay.
• Communication: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and professionally across various platforms (phone, email,  WhatsApp).
• Relationship Building: Strong ability to develop and maintain effective B2C and B2B relationships, with a focus on client satisfaction and retention.
• Detail Orientation: Highly detail-oriented with the ability to accurately prepare quotes, manage reservation details, and coordinate itineraries.
• Organizational Skills: Exceptional organizational skills, with the ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
• Travel Readiness: Willingness and ability to travel up to 20% for trade shows, exhibitions, and client meetings.
• Trustworthy with sensitive or confidential company information
• Passionate: A genuine passion for travel and hospitality, with a deep appreciation for delivering exceptional guest experiences.
• Proactive: A proactive approach to problem-solving and anticipating guest needs, ensuring a seamless experience.
• Enthusiastic: High energy and enthusiasm for the role, inspiring confidence and excitement in clients and colleagues alike.
• Team-Oriented: Collaborative and team-oriented, willing to support and work closely with various departments to achieve common goals.

Additional Information

Benefits:

• Competitive base salary and annual performance-based bonus
• Comprehensive extended health, dental and insurance benefits package.
• A Hybrid remote work policy with the option to work from home up to 2-3 days per week, and 2-3 days required per week at our offices near YVR Airport.
• Opportunities for training, professional development and career advancement
• Employee Discount Privileges: Special room rate for yourself and immediate family members at Sonora Resort. Special discounted rates for yourself at other Relais & Chateaux properties around the world.
• Employee and Family Assistance Program for Mental Health support
• Opportunity for business travel to trade shows, exhibitions and sales calls. Occasional Travel to Sonora Resort for marketing events will be required.