Marketing Manager – Digital & Brand Strategy

Huntley Santa Monica Beach

Santa Monica, California | On-site / Hybrid

About the Role

Huntley Santa Monica Beach is seeking an experienced Marketing Manager – Digital & Brand Strategy to lead and elevate all digital and brand marketing initiatives. This is a senior, high-impact role requiring a sophisticated understanding of luxury hospitality, content strategy, AI-enabled marketing, and integrated digital execution.

This position plays a critical role in shaping the hotel’s voice, visibility, and performance across all marketing channels. The Marketing Manager will collaborate closely with the Executive VP/Ownership, and Director of Commercial Strategy, working cross-functionally with digital, sales, revenue, and operations teams to drive brand consistency, demand generation, and long-term growth.

Key Responsibilities-

Digital Content & Brand Voice

• Lead the development of high-quality written content across all platforms, including:
• Website copy and landing pages
• Blogs and long-form editorial content
• SEO-optimized FAQs and structured content for AI search
• Email newsletters and promotional campaigns
• On-brand copy for digital advertising and campaigns
• Maintain a consistent, elevated brand voice aligned with Huntley Santa Monica Beach’s luxury positioning.

AI-Driven Marketing & Innovation

• Leverage AI tools and platforms to enhance content creation, SEO strategy, performance optimization, and workflow efficiency.
• Stay current on emerging AI trends and apply them strategically within hospitality marketing.
• Support AI-optimized search visibility, structured content, and future-forward digital discovery.

Website & Channel Management

• Oversee and maintain all marketing channels, including:
• Hotel website content and updates
• Email marketing platforms
• Blog and editorial calendars
• Digital campaigns and promotions
• Ensure accuracy, consistency, and performance across all consumer-facing content.

Integrated Marketing & Promotions

• Conceptualize and support integrated marketing campaigns tied to:
• Seasonal promotions and special offers
• Major citywide events and demand drivers
• Leisure, group, and dining initiatives
• Collaborate with sales, revenue, and digital partners to align messaging, timing, and channel strategy.

Collaboration & Execution

• Work closely with the digital marketing team, including paid media, SEO, and analytics partners.
• Coordinate across internal teams to ensure marketing initiatives support broader commercial objectives.
• Support performance reporting, insights, and continuous optimization of marketing efforts.

Qualifications & Experience

• 5+ years of marketing experience, preferably within luxury hospitality, lifestyle, or premium consumer brands.
• Demonstrated expertise in digital marketing, brand strategy, and content leadership.
• Exceptionally strong writing and editorial skills with a refined sense of tone and brand voice.
• Proven experience leveraging AI tools for content creation, SEO, or marketing optimization.
• Solid understanding of SEO, website content management, and email marketing platforms.
• Strategic thinker with the ability to execute at a high level.
• Highly organized, proactive, and comfortable working directly with senior leadership.
• Experience collaborating cross-functionally with digital, sales, and commercial teams.