GENERAL SUMMARY
The Manager, Hotel Revenue Optimization (HROM) ensures maximum revenue generation for hotels within the region and to PHR through effective use of the PHR Central Reservation System and distribution channels. The HROM is an active part of the regional team supporting the region’s hotels in terms of providing insight to optimize hotel revenue, reservations/revenue analysis and consultation, new hotel implementation, account development and penetration, and other key aspects of the member/PHR relationship.
ORGANIZATIONAL RELATIONSHIP
Under the direct supervision of the Regional Director with a dotted line responsibility to the region’s VP, Hotel Revenue Optimization (or under alternate reporting lines as designated by the Region), the HROM works with Area/Regional Director(s), the Revenue Account Management team, the GDS, Central Implementations, Finance, Sales and Marketing departments. The HROM will interact with the account management team of Preferred’s provider of Central Reservations and other distribution partners.
DUTIES & RESPONSIBILITIES
A. Hotel Business Reviews: Perform regularly scheduled reviews of hotels in accordance with PHR service level standards and as agreed upon by Regional management. Reviews include, but are not limited to: rate analysis, availability, CRS and GDS optimization, group and transient sales strategies and competitive set information. Use of all room revenue data sources (such as Agency360, STR, Cvent, etc) is expected where available. Communicate results of reviews, along with recommendations or corrective actions, to the hotel, Regional Management and PHR Corporate.
B. Hotel Support: Conduct ongoing revenue strategy sessions with each hotel. Direct hotels to appropriate help resources and provide direct support as defined via the PHR Corporate Revenue Management Certification Process and focused for the unique need of each hotel. Work alongside Central Services, GDS and Sales to provide guidance on optimization of tactic/strategy where needed. Support the development of Preferred Hospitality Solutions by identifying revenue optimization consulting opportunities for member hotels, and assist these projects where needed.
C. Hotel Onboarding: Provide insight to channel, rate and distribution optimization during implementation phase. Ensure implementation timeline is achieved. Direct hotels to appropriate help resources and provide direct support as defined via the PHR Corporate Revenue Management Certification Process and focused for the unique need of each hotel.
D. Central Reservations, Distribution and Revenue Management Regional Subject Matter Expert: Provide information to Regional Management on changes, enhancements and general updates on PHR central reservations system, distribution channels, distribution opportunities and ProTools. Implement as agreed upon. Participate in PHR monthly Regional Revenue Optimization calls.
E. Regional Reservation and Profit Analysis. Provide analysis to Regional Director on overall reservation past and pace transaction data and profit including recommendations for channel maximization and improvements to hotel and PHR revenue.
F. Market Intelligence. Present competitive market data for distribution channels to contribute to channel and revenue maximization in region. Use of all room revenue data sources such as (but not limited to) Agency360, STR or Cvent to provide strategies to assist hotels in optimizing revenue.
G. Sales and Marketing Alignment. Work with Corporate and Group Sales to influence hotels to accept revenue generating business based on hotel strategy. Encourage hotels to use PHR and other marketing opportunities (such as GDS or SEO) to maximize hotel revenue potential.
H. Support Area/Regional Director. Support as needed related to member services, retention of existing members, drive loyalty memberships and recruitment of new hotels.
I. Maintain Certification. Complete requirements to maintain PHR Corporate Revenue Management Certification on an annual basis.
Behaviors and Work Style
- Values a team environment and an opportunity to help others - Analytical and matter of fact when making decisions - Flexible and adaptable to changes in pace.
QUALIFICATIONS
- Worker characteristic are normally acquired through the completion of a university degree program or related hotel/travel industry experience.
- Completed and maintained PHR’s Corporate Revenue Management Certification. {this qualification can be waived for a new hire, with a requirement of completion with six months}.
- Minimum four years hospitality or travel industry experience including two years on-property or multi-hotel revenue management or hotel operations experience.
- Proven understanding of the principles of distribution, pricing and revenue management demonstrated through case study of own experience.
- Sales, Reservations, Distribution, and/or Revenue Management experience preferred.
- Knowledge of GDS and CRS systems.
- Excellent relationship building skills; customer service oriented; ability to manage multiple tasks; analytical ability to interpret statistical data; proven presentation skills.
WORKING CONDITIONS
Travel 30-50% of time as appropriate to support the overall expectation of the position.
PHR REQUIRED TRAINING
1. PHR Orientation
2. Outlook Training
3. PHR CRM Training
4. CRS Learning Center – self paced learning
5. Complete PHR and HSMAI Revenue Management Certification process within six months of hiring
DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.