Director of Sales and Marketing - Hotel Nyack JDV by Hyatt, Nyack, NY

Position: Director of Sales - Hotel Nyack JDV by Hyatt Nyack, NY

Job Description:

The Director of Sales & Marketing has direct oversight of sales and marketing operations. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales and marketing department including but not limited to the delivery and execution of the strategic plan, direct sales efforts, marketing execution, sales administration, budgeting, forecasting, hiring of staff, training, managing, coaching, and performance management. Additional responsibilities include supporting revenue management, sales and marketing budget, forecast, and business plans for no more than one hotel; manages within approved

plans and budgets.

Required Skills and Requisites:

• Excellent written, verbal, and presentation communication skills. Ability to convey information and ideas through a variety of media while engaging the audience and ensuring message retention. Skilled at establishing effective relationships with customers and internal partners while promoting openness, trust, and confidence. Requires effective reading, writing, and oral comprehension. Must be able to speak, read, and write in the primary language used in the workplace.
• Service orientation with knowledge of principles and processes for providing customer and personal services, including customer needs assessment, meeting quality standards, and evaluation of customer satisfaction.
• Must possess strong sales and negotiation skills with proven prospecting and new business development capabilities.
• Demonstrated sales and marketing acumen, including demand generation and campaign execution.
• Energetic, proactive, takes calculated risks, and perseveres to attain goals.
• Possess extensive knowledge of sales, marketing, revenue management, and budget analysis with a demonstrated ability to apply these principles through strategy and tactics, including sales cycles and trends, account management, pricing, and inventory management.
• Administration and management capabilities with fiduciary responsibilities.
• Must be able to work independently and simultaneously manage multiple priorities.
• Strong organization and presentation skills.
• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and coordination of people and resources.
• Skilled at building a cohesive team and facilitating goal accomplishment by aligning individual and team actions with strategies and plans to drive business results.
• Ability to inspire confidence and gain respect of hotel teams, industry partners, competitors, and owners.
• Must be able to work with and understand financial information, data, and basic arithmetic functions.
• High School Diploma and/or four-year college degree or equivalent experience.
• Minimum of four (4) years of progressive hospitality sales experience preferred.

Responsibilities and Duties:

• Function as the strategic business leader of the hotel's sales and marketing department and is responsible for all property-related reactive and proactive sales activity, account acquisition and retention, targeted segmentation (corporate, group, leisure, extended stay, business travel, and local demand), local and social catering sales where applicable, and business travel sales, as well as marketing strategy, demand generation, brand positioning, and promotional planning and activities.

• Analyze competition, market conditions, demand trends, customer feedback and comments, forecasts, and other market intelligence to continually assess productivity against budget, business plan, and market share.

• Develop and execute the annual budget and Sales and Marketing Business Plan.

• Active participation in the development and execution of revenue strategy in collaboration with Revenue Management.

• Develop and continually enhance relationships with key corporate, business, and travel accounts, community organizations, and professional associations to maintain visibility and market share.

• Continually targets, prospects, and secures new business through disciplined sales activity, creative outreach, and market intelligence.

• Maintain strong visibility within the local community, industry organizations, and key demand generators.

• Represent the Hotel positively and professionally in the marketplace.

• Direct the sales operation and holds the sales team accountable to meet/exceed revenue goals, activity metrics, and service standards while ensuring a positive guest experience.

• Comply with attainment of individual goals as well as team goals and budgeted metrics.

• The position shares responsibility for achieving revenue goals, guest satisfaction, associate engagement, and the financial performance of the department.

• Manages the marketing budget to enable development and execution of hotel-specific campaigns, promotions, digital initiatives, and collateral to drive qualified demand and meet property objectives.

• Interfaces with brand support services, third-party vendors, and regional sales and marketing communications to ensure marketing initiatives are executed effectively and promotions pull through at the property level.

• Train hotel leadership and line-level associates on how to recognize and capitalize on sales opportunities that drive incremental revenue.

• Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, Reservations, and Operations to ensure cohesive execution across departments.

• Attend and/or conduct daily, weekly, and monthly meetings and any other functions required by management, providing training and performance updates as needed.

• Adhere to company-established regulations, company standards, sales standards, marketing standards, and sales and marketing metrics.

You will succeed in this role by:

• Meeting or exceeding annual topline budget.
• Meeting or exceeding annual RevPAR Index target.
• Meeting or exceeding group production goals.
• Driving measurable impact from marketing initiatives and campaigns.
• Being a respected leader and thought partner by the sales team, property partners and ownership group.

At Palette Hotels, we are dedicated to creating and sustaining meaningful hospitality careers for our associates. We support our associates with highly competitive salaries, outstanding health, benefits, extensive training and development programs, promotion within the organization, and a positive team-based culture where people make the difference.

Palette Hotels, is an equal opportunity employer with policies prohibiting unlawful discrimination on the basis of any protected classification under applicable local, state and/or federal laws, which can include race, color, creed, sex, national origin, age, veteran status or physical or mental disability unrelated to job requirements.

Palette Hotels policies also provide for a drug-free workplace, where the use, possession, or influence of illegal drugs or alcohol while on company time is generally prohibited. An employee's use (or abuse) of legally prescribed medication may also implicate company policy, where it impairs judgment or work performance or otherwise creates workplace safety risks.

Palette participates in E-Verify to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the Everify website.