Digital Marketing, Advertising and Retargeting Specialist

Digital/Paid Media Marketing Specialist:

We are seeking a highly skilled and results-driven Digital Marketing / Paid Media Specialist to join our marketing team.

This role is ideal for a strategic thinker and hands-on executor with a passion for digital performance, data-driven decision-making, and high-converting campaigns.

The ideal candidate will be responsible for the development, execution, optimisation, and reporting of paid digital marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.

You will work closely with the broader marketing and brand teams to ensure cohesive messaging, audience alignment, and return on investment.

Key Responsibilities:

• Plan, execute, and manage full funnel paid media strategies across Google, Meta, LinkedIn, and TikTok, tailored to specific campaign goals and audience segments
• Develop and implement retargeting strategies to capture and convert warm audiences across channels
• Conduct keyword and audience research, media buying, A/B testing, and ongoing optimisation to improve campaign performance
• Collaborate with content, creative, and web teams to ensure alignment between ads, landing pages, and user journeys
• Monitor and analyse campaign performance data, reporting on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates
• Stay up to date with platform updates, digital trends, and emerging tools to continuously improve campaign performance and competitiveness
• Ensure proper tracking setup through Google Analytics, Meta Pixel, UTM parameters, and other relevant tools
• Manage budgets and allocate spend effectively to maximise ROI across platforms

Requirements:

• Minimum 3–5 years of hands-on experience in paid media/digital advertising
• Proven track record of managing high-performing ad campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads
• Strong understanding of audience segmentation, custom audiences, and retargeting techniques
• Proficiency in ad platforms, analytics tools (Google Analytics, GA4), and reporting dashboards
• Ability to interpret data and provide actionable insights to improve performance
• Exceptional attention to detail, time management, and ability to work independently in a fast-paced environment
• Experience with e-commerce and lead generation campaigns a plus