GENERAL SUMMARY

The primary responsibility of the Coordinator, Web Content - Historic Hotels is to research, collect, write, edit, and upload content for Historic Hotels of America (HistoricHotels.org) and Historic Hotels Worldwide (HistoricHotelsWorldwide.com), while following brand standards and voice and maximizing Search Engine Optimization (SEO) techniques. The Coordinator, Web Content - Historic Hotels will oversee the content development for new hotel implementations, assist with editing and refreshing previously created content, and support all web content-related requests from hotel representatives. As needed, the Coordinator, Web Content - Historic Hotels will provide general support to updating sections of the website and consumer newsletters to include offers, experiences, and all landing pages. 

ORGANIZATIONAL RELATIONSHIP

Under the direct supervision of the Senior Manager, Digital Marketing & Ecommerce, the Coordinator, Web Content - Historic Hotels will execute website content requirements and work closely with the Historic Hotels of America and Historic Hotels Worldwide team. This position will also interact with historic hotels and outside partners.

DUTIES & RESPONSIBILITIES
The goal of Historic Hotels of America and Historic Hotels Worldwide is to increase revenue to hotels through its websites. The successful candidate will be integral to the team by writing compelling content that inspires visitors and selecting, editing, and uploading images with captions and tags into the Historic Hotels website IBE (Pegasus RezTrip). He or she will be a valued technical expert and will deliver results in a consistent, precise, and timely manner. He or she will be an organized multitasker who will create and manage multiple projects and execute them smoothly and effectively.

Duties will include: 

• Research, collect, write, and edit website content, including copy and images; edit to meet brand standards and SEO requirements; post on websites; update as required.
• Source, edit, crop, and compress high-resolution images for the Historic Hotels website IBE (Pegasus RT4); ensure that images on historic hotels website and in the IBE for hotels featured in marketing media campaigns are up to date and relevant to the campaign.
• Work with the Historic Hotels Revenue Management Team to add offers to member hotel special pages and provide regular updates to the team for use in future promotions.
• Log and complete requests for updates to images, videos, and content sent to the webmaster inbox; ensure that all uploads of new images and content have appropriate tags and captions.
• Expert user on Historic Hotel’s Web Content Management System (CMS)
• Create, load, and maintain content and designs for landing and home pages.
• Assist in documentation and maintenance of processes for: efficient onboarding of new hotels and maintaining content for existing hotels; loading new offers and maintaining content for existing offers; and new web content and maintenance of web content sections, such as destination guides, experiences, and other content marketing initiatives.
• Ensure consistent look and feel as well as appropriate brand voice, across web properties.
• Ensure all website content standards are maintained as new functionality and websites are developed.
• Keep current with emerging web technologies through relevant blogs, email newsletters, and events.
• Contribute to overall Ecommerce & Marketing projects and campaigns as needed particularly using HTML coding.
• Other duties as assigned

QUALIFICATIONS

• Bachelor’s degree in history, marketing, journalism, historic preservation, or related field
• Must have a passion for history and historic research, and very strong knowledge of world geography, heritage, and cultural destinations.
• 3-5 years’ experience in communications role inclusive of online photo and content editing experience 
• Excellent verbal & formal written communication skills; must like to write, document sources, and edit for spelling, punctuation, and grammar; and strong proofing with attention to detail.
• Knowledge of domestic and international travel, geography, cultural and heritage events, and diverse cultures; knowledge or interest in architectural history a plus
• Outstanding attention to detail required.
• Demonstrated understanding of SEO best practices.
• Ability to work within a group and individually.
• Excellent project management and interpersonal skills
• Highly organized self-starter, motivated and results oriented.
• Strong knowledge of MS Office including Word, PowerPoint, Excel, Outlook, Presentation Software, Adobe Photoshop or equivalent, and other web content editing software.
• Ability to manage multiple constituencies and projects under tight deadline pressure required.
• Ability to flex quickly and comfortably to meet frequent changes in priority.
• Understanding of travel/hospitality industry a plus, but not required

TECHNICAL QUALIFICATIONS

• Proficient in Microsoft Office products (Word, Excel)
• Proficient in HTML coding skills
• Experience with database management or CMS
• Adobe Photoshop skills
• Experience with Canva and photo editing software
• Intermediate website architecture skills
• Intermediate proficiency with web analytical tools

STRONGLY PREFER

• Prior writing or editing work with a professional management consulting company, professional think tank organization, or for a newspaper, news magazine, or professional journal.
• Demonstrated global perspective.
• Has completed a study abroad or long travel program.
• Knowledge or interest in architectural history and historic preservation
• Experienced photo-editing for web sites

WORKING CONDITIONS

Working environment is in a professional office environment in Washington DC including all required technology tools. Ability to be in the office a minimum of 3 days per week.

REQUIRED TRAINING

1. Orientation in Washington, DC
2. Outlook Training
3. Historic Hotels Custom CMS
4. Google Analytics: Web Analytical Tool
5. Any software programming that would benefit the productivity of the candidate.

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by associates within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.