Content planning and production • Formulate monthly/quarterly content themes and schedules; • Plan original graphics, short videos, and live broadcast topics; • Coordinate design, editing, anchors, and KOLs to ensure efficient content launch.
TikTok video and live broadcast operations • Responsible for TikTok topic selection, scripts, titles, and subtitle optimization; • Plan live broadcast selection and event links (such as flash sales, lucky draws, and interactions); • Optimize live broadcast retention rate, interaction rate, and fan conversion rate.
Topic and event marketing • Plan topic content based on hot news and holiday memes; • Create discussion (meme videos, reversals, PK, lists, etc.); • Plan challenges, topic collections, and rankings to guide UGC participation.
Private domain traffic diversion and user operations (WhatsApp) • Divert traffic to WhatsApp through content; • Plan group interactions, lucky draws, and sharing fission activities; • Create holiday push, hot spot follow-up, and repurchase activation content.
Data tracking and content optimization • Analyze data from TikTok, IG, Facebook, and WhatsApp platforms; • Output daily/weekly reports and optimize content strategies based on hot trends.