Marketing & Social Media Manager -Temporary

Company Description

Fairmont El San Juan Hotel, where lively vibes and peaceful ocean views meet. Located minutes from Old San Juan, on the award-winning Isla Verde Beach in Puerto Rico. The resort features four pools, villa rooms, live entertainment, a Well & Being Spa and Fitness Center, paddleboards, luxury cabanas, signature dining at Caña, El San Juan Beach Club, Meat Market, and Chandelier Bar featuring a 7,000 Crystal Chandelier.

What is in it for you

• Employee benefit card offering discounted rates at Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities 
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Job Description

The Fairmont El San Juan Hotel Marketing and Social Media Manager is responsible executing strategic marketing tactics that drive awareness, increase bookings, enhance brand positioning, and generate revenue across all segments of the hotel and its outlets with the direction of the Director of Marketing. This role manages digital and traditional marketing tactics, promotions & offers, collateral, advertising and property content creation, ensuring all efforts align with the property’s goals, luxury positioning and brand standards.

The manager must be proficient on all Social Media platforms and willing to go to the extra mile with execution of campaigns across 360-degree marketing platforms. Position requires the ability to multi-task, problem solve and work well with both colleagues and external clients. They must provide support for all marketing, social and outlets events as required. Responsible for assisting the Marketing Department in general day-to-day marketing tasks.

Essential functions of the position include but are not limited to:

• Marketing Strategy:
  • Manage and execute the hotel’s annual marketing tactics and advertising aligned with business objectives in collaboration with key partners and agencies.
  • Manage the execution of hotel promotions, packages, and seasonal campaigns for all segments. Hotel, Weddings, Meetings, Outlets, and Entertainment.
  • Supports with market research and competitive analysis for marketing tactics.
  • Collaborates with sales, revenue, and operations teams to support occupancy and ADR goals.
  • Supports with liaison duties with Spa, Fitness Center, and third party vendors
• Brand & Content Management:
  • Uphold and enhance the hotel’s brand identity across all channels.
  • Create and manage compelling content for all websites, email marketing, social media, collateral designs and sales materials.
  • Coordinate professional photography and videography to maintain fresh visual assets.
  • Executes content creation and collateral designs to promote the hotel, sales segments, special events, loyalty, outlets and third party partners.
• Digital Marketing:
  • Manage digital campaign assets, email marketing and paid social.
  • Proactively manage content on all websites, SEO/SEM, OTA channels and reputation management platforms (e.g., not limited to TripAdvisor, Microsites, Brand site, HCM, Yext, Ektron, Hotel Description, DAM, AEM, Google, Booking and Expedia).
• Social Media
  • Manage the hotel’s social media content and campaigns in collaboration with social media agency, across all platforms to achieve set KPIs and goals
  • Supports the creation and management of content and campaigns for the hotel’s outlets, weddings, meetings, special events, third party partners and activations, across all platforms
  • Monitor and respond to guest feedback on all social platforms in a timely manner
  • Attend hotel’s activations and media events to ensure social media coverage. Weekend and holidays coverage is required
  • Present curated recommendations for content creators
• Events & On-Property Activations:
  • Support or lead marketing for hotel events, pop-ups, activations, and sponsorships.
  • Work closely with F&B and Spa teams to promote outlets and experiences.
• Reporting
  • Assist in tracking and reporting on campaign performance, key tactics, ROI, and KPIs.

Qualifications

QUALIFICATION STANDARDS

EDUCATION & SKILLS

• Four-year college degree in Marketing, Communications, or similar relevant field
• Fully Bilingual (English/Spanish)
• Advanced-level knowledge of Instagram, Facebook, Twitter, LinkedIn, TikTok, and other social media platforms’ best practices
• Excellent time management skills and ability to effectively and proactively multitask
• Works independently, self-sufficient with strong organizational and time-management skills
• Basic knowledge on Photoshop, Canvas, Illustrator, and social publishing, listening and reporting tools
• Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel); basic understanding
• Critical thinker and problem-solving skills
• Great interpersonal and communication skills

EXPERIENCE

• 2 or more years of experience in Social Media, Communications or Marketing and/or similar roles
• Experience with social media tools such as Hootsuite, Later, Facebook Scheduler, Link Tree, etc.
• Proven practical experience in social media content creation and copy in all platforms
• Strong writing skills and photo content creation

Additional Information

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.