Marketing Manager

Job Title: Marketing Manager

Department: Sales and Marketing

Responsible to: General Manager

Responsible for: Digital Marketing Executive & Social Media Content Creator

Job Purpose:

To partner with the Sales & Marketing team in order to fulfil the Marketing and PR objectives outlined in The Lowry Hotel's Sales and Marketing Plan. The Marketing Manager will participate in every aspect of the marketing function, including public/media relations, design and print production, direct mail and e-marketing, award submissions, advertising, websites, promotion, product development, sponsorship, and research.

SPECIFIC DUTIES INCLUDE:

 MARKETING

• Working with all departments to formulate marketing activities, promotions and plans
• Assist in the continuous Implementation of the Brand guidelines for The Lowry Hotel and its outlets
• Assisting in the management of the production of marketing materials,including brochures, menus, stationery items, leaflets, posters and flyers
• Obtain the sign off of all printed materials for The Lowry Hotel from DOS and GM
• Assist in stock control of all marketing materials
•  Arranging for the effective distribution of marketing materials
• Assisting in the maintenance of The Lowry Hotel and its outlets mailing databases
• Actively encourage, support & drive the growth of the hotel database across all areas
• Assisting in the organisation and attending events and exhibitions both at The Lowry Hotel and externally
• Monitoring competitor activity and marketing trends and assist in carrying out market research and customer surveys.
• Develop, implement, and maintain an Influencer strategy for The Lowry Hotel and its’ outlets
• Complete the monthly PR & Marketing owners report and any other reports for the Senior Team or Owners of the Hotel

PROMOTIONS AND WEB BASED MARKETING

• Maintain web-based advertising activity i.e., google advertising and banner advertising on third party sites
• Administer the local newsletters for The Lowry Hotel and its outlets
• Administer the promotions calendar for The Lowry Hotel and its outlets
• To monitor all mentions of The Lowry Hotel on external websites and to ensure that the information is up to date and relevant and assist in placing competitions in media and other high-profile events

GENERAL DUTIES

• To host/co-host media site visits and familiarisation trips
• To work with community and business organisations, local businesses and charities, in the development of a successful community relations plan
• To attend commercial, revenue & sales meetings and other meetings as per hotel meeting schedule or as requested by Head of Department and any other member of the Executive Management
• To submit an annual PR and Marketing plan to the Director of Sales and Marketing
• To guide and mentor the Marketing Executive and Social Media Content Creator assistant and to provide day to day duties for completion PR
• To manage in the development and implementation of the annual Marketing and PR plan working with each outlet of The Lowry Hotel to include: Rooms division, Conference and Banqueting, The River Bar and Restaurant and The Lowry Spa.
• Generate and maintain effective relationships with key media in the local and regional area as well as the PR Representation company retained by The Lowry Hotel.
• To lead in identifying, sourcing and generating interesting and topical news stories and maximise publicity within local, regional and national media, building and maintaining good relations with key journalists.
• To write and distribute media releases relating to The Lowry Hotel and its outlets.
• To maintain and manage a press database.

• To lead in the creation and administration of a press newsletter to local publications and a press bank of information through collaboration with our PR agency.
• To ensure set targets of media coverage and to measure, report on the amount of media coverage gained in equivalent advertising costs.
• To collaborate with outside agencies on joint initiatives to maximise PR opportunities including Preferred Hotels and Resorts and assist with the management of all high-profile events that take place at The Lowry Hotel.

DETAILS OF SPECIAL SKILLS AND EXPERIENCE NEEDED:

1. Proven experience in marketing or public relations
2. Strong writing and organisational skills
3. Capable of managing many activities and prioritising assignments.
4. Proficient in computer applications such as Microsoft Word, Excel, and PowerPoint, with experience in DTP and Photoshop.
5. Hospitality experiance (prefered)

EQUAL OPPORTUNITIES