Marketing Manager

About Us

Welcome to Hotel Crescent Court, where historic charm meets modern luxury. Our mission is to provide an unparalleled hospitality experience where tradition blends seamlessly with contemporary comfort, enriching each guest's journey with Dallas's rich culture. Nestled in the heart of Uptown Dallas, our hotel invites guests to indulge in our world-class spa, renowned dining options, and serene pool, all just steps away from the city's arts, shopping, and entertainment districts—and the iconic trolley. Following a transformative $30 million renovation, Hotel Crescent Court epitomizes the pinnacle of Texas luxury living. For our associates, we offer an environment that fosters growth, development, and excellence. At Hotel Crescent Court, we prioritize your well-being so you can focus on delivering exceptional experiences for our guests. From complimentary parking and meals during shifts to monthly associate celebrations, we provide an array of perks to ensure a rewarding and fulfilling workplace. Joining our team means becoming part of a legacy of hospitality where your potential is nurtured, and your contributions are celebrated.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Overview

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements. Be the on property expert of all Brand and Marketing strategies.

Essential Duties and Responsibilities

• Create and direct brand development, including hotel website

• Managing of hotel messaging/brand positioning

• Create and direct brand voice guidelines

• Direct PR Agency, Digital Marketing Agency and Advertising Agency

• Develop partner relationships and manage donation request

• Identify, negotiate agreement and cultivate relationships

• Identify and vet new ideas and guest experiences, and work with operations team for rollout

• Direct and manage community relations strategy

• Community partnerships and Board relationships

• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels

• Research, identify and capitalize on new market opportunities

• Direct media planning and buying in conjunction with ad agency

• Create internal communication presentations for stakeholders

• Work with corporate affiliates on cross-promotional initiatives

• Provide marketing expertise to the executive management team

• Develop and manage the marketing budget/forecast/contracts/financials

• Database management

• Oversee internet marketing strategies; and web site development and performance

• Manage creative campaign development and production

• Operational support and collateral management

• Manage execution of projects

• Performs any other job related duties as assigned.

Qualifications and Skills      

• A minimum 3 years’ of experience in digital graphic design, online content and project management

• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.

• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.

• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.

• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Compensation

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? No

Benefits

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.