Marketing Coordinator
PTY
Full-time
On-site
Franschhoek, Western Cape, South Africa
Red Ember Recruitment, on behalf of our client, is seeking a Marketing Coordinator to join a dynamic and energetic luxury hospitality team. This role supports the Senior Marketing Executive in achieving department targets by implementing strategies that maximize brand recognition, drive sales, and enhance guest experiences.
Key Responsibilities:
- Collaborate with hotel teams on public communications and PR efforts.
- Provide content support to sales teams managing OTAs, OTOs, and traditional trade relationships.
- Deliver high-quality marketing and communication materials.
- Coordinate marketing-specific site inspections with media and PR agencies.
- Design and produce all brand creative content and collateral.
- Support the wider marketing function on campaigns, projects, and additional workload as required.
- Achieve quality improvements in response to market feedback.
- Negotiate pricing for marketing materials to achieve cost savings.
- Assist in executing digital marketing campaigns across SEO/SEM, social media (Facebook, Instagram, LinkedIn), email, and website channels.
- Coordinate and track email marketing campaigns, including audience segmentation and performance reporting.
- Monitor campaign performance using Google Analytics and social insights dashboards.
- Support website content updates and light CMS work (e.g., WordPress).
- Stay up to date with digital marketing best practices, tools, and trends.
- Identify trends and insights to optimize marketing spend and performance.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies and provide thought leadership where appropriate.
Requirements
Experience and Skills:
- 1–3 years of experience in digital marketing, social media, or content coordination.
- Basic understanding of the hospitality and luxury wine industry is a plus.
- Familiarity with SEO/SEM, PPC, content strategy, and community engagement.
- Proficiency with social media tools: Hootsuite, Later, Meta Business Suite.
- Experience with analytics tools: Google Analytics, Facebook Insights.
- Knowledge of email platforms like Mailchimp, Campaign Monitor, or similar.
- Knowledge of CMS platforms: WordPress or similar.
- Graphic design skills: Canva, Adobe Creative Suite (InDesign, Photoshop, Illustrator), MS PowerPoint.
Inherent Requirements:
- Diploma or Bachelor’s degree in Marketing.
- Strong process orientation and service delivery.
- High attention to detail and quality standards.
- Innovative and results-driven mindset.
- Ability to work effectively under pressure.
- Team player with cross-organizational collaboration skills.
- Analytical mindset with the ability to translate metrics into actionable insights.
- Curious, collaborative, and eager to grow in a fast-paced marketing team.