Loyalty & Partnership Optimization Manager

Company Description

Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands.

Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet.

Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels.

Job Description

Drive the business by developing and implementing strategic promotional materials and documentation for loyalty programs and partnerships within Minor Hotels. The candidate will lead initiatives to enhance loyalty and partnership strategies, ensuring alignment with brand standards and objectives. This role involves strategic planning, data-driven decision-making, and continuous optimization to achieve operational excellence and maximize customer engagement. The candidate will also be responsible for training new and existing properties, supporting property team members, and fostering a culture of continuous improvement within the Minor DISCOVERY program.

Minor Hotels, as a member of the GHA DISCOVERY program, is part of the world’s largest alliance of independent hotel brands that bring together 45 brands with more than 850 hotels spread across 100 countries in its portfolio. 

1. Loyalty Program Management:

• Acquisition and Member Growth: Develop strategies to acquire new members and grow the existing base. Optimize efforts using targeted campaigns and data analytics.
• Strategy Development: Create and implement strategies to enhance loyalty programs and KPIs.
• Campaign Optimization: Continuously analyze and optimize loyalty campaigns for better performance and retention.
• Cross-Brand Promotions: Develop and execute cross-brand promotional activities

2. Partnership Management:

• Building Relationships: Support team lead in establishing and nurturing partnerships with external partners and stakeholders.
• Campaign Execution: Oversee the execution of loyalty campaigns and partnership initiatives and efficiently allocate resources to support operational excellence. 

3. Data Analysis and Reporting:

• Performance Tracking: Monitor and analyze the performance of loyalty programs and partnerships monthly
• Reporting: Prepare detailed reports on campaign outcomes and partnership performance.
• Conduct Analysis and Competitive Research.
• Communication: Conduct regional meetings and communicate loyalty results

4. Operational Excellence:

• Process Improvement: Regularly review processes to identify inefficiencies and implement best practices.
• Standardize Procedures: Ensure all loyalty and partnership activities adhere to established standards and guidelines.
• Work with operations to ensure a smooth execution at the hotel level.

Qualifications

• 3+ years working experience in Hotel Operations or other Loyalty Programs Management, Operational Excellence, Campaigns Management, or eCommerce. Hospitality industry experience is preferred.
• Data-driven with strong analytical and communication skills
• Detail-oriented, agile mindset, multi-tasking and customer-focused
• Proficient in managing cross-functional teams and stakeholder relationships and adaptable to a dynamic work environment.
• Familiar with Power BI, Opera (ORS/PMS), CRM, Sitecore, CMS and/or eCommerce.
• Strong leadership skill with excellent intercommunications, presentation, negotiation and problem-solving skills.
• Curiosity for customer trends, insights and the latest hospitality trends.
• Excellent command of spoken and written English and Thai with computer literacy. Other languages such as Chinese is a plus.
• This job is based in Bangkok, with potential business travel.
• Bachelor’s or above in Marketing, Business Administration, Advertising or related field.