· -Current enrollment in Bachelor’s program
in Hospitality, Marketing, Business or related discipline
· -Strong desire to learn
along with professional drive
· -Solid understanding of
different marketing techniques
· -Excellent verbal and
written communication skills
· -Excellent knowledge of MS
Office
· -Familiarity with
marketing computer software and online applications
-Strong attention to detail and excellent project management skills
-Ability to work in a fast-paced environment with multiple priorities
-A “roll up your sleeves” attitude to help wherever you’re needed
Bonus if you also have:
·
Hotel / travel industry experience
RoomIt by CWT is looking for talented Interns to broaden brand awareness and determine effectiveness of tools and campaign efforts for RoomIt by CWT. Located in our brand new downtown Chicago office, RoomIt is the recently launched technology-driven Hotel Distribution business by Carlson Wagonlit Travel. This is your chance to get in on the ground floor of this exciting new business and to help shape our future.
The Intern “RoomIters”
will have access to meaningful development opportunities in the area of marketing,
data analytics and operations. Do you have a passion for storytelling? This is
a great opportunity to help shape the brand’s image. You’ll have the chance to amplify the brand
voice and propel stories and content for multiple audiences. You
will also be the point person to gather/review data on our tools and systems to
make sure they are supporting our goals!
Main responsibilities (some or all will be applicable)
· -Assist in the development of compelling content
that supports our business objectives and engages our customers and suppliers
· -Develop strong knowledge of the RoomIt business,
products and target audiences to effectively develop communications that are
relevant, contextual and timely.
· -Set up marketing campaigns, including collateral
for loyalty boosters
· -Create marketing content in multiple formats, including blog
posts, presentations, articles, white papers, case studies, tip sheets, and
video
· -Work with supplier, sales, marketing teams and internal subject
matter experts to drive thought leadership messaging
· -Ensure content is on-brand, consistent in style, quality and tone
of voice.
· -Review campaign results, review penetration and growth rates,
effectiveness of tools and implementation
· -Pulling data together to determine where we can improve some operational practices, and support the implementation of new improvements
·
· -Some light travel may be involved