Director of Marketing

ABOUT THE ROLE

The Director of Marketing is a strategic leader responsible for developing, implementing, and executing comprehensive marketing strategies to drive revenue, increase brand awareness, and enhance the overall guest experience. This role requires a creative and analytical individual with a deep understanding of the hospitality industry and a proven track record of successful marketing campaigns. The Director of Marketing is responsible for all marketing channels, including digital, traditional, public relations, and social media, to position the hotel as a premier destination. The ideal candidate will be a strategic thinker and a hands-on doer, capable of managing multiple projects and collaborating effectively with various departments.

KEY RESPONSIBILITIES

• Strategic Marketing & Planning:
  • Develop and execute a robust annual marketing plan aligned with the hotel and restaurant's business goals and objectives.
  • Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
  • Define target audiences and develop tailored marketing strategies to reach them effectively.
  • Collaborate with the revenue management and sales teams to create integrated strategies for increasing bookings, group sales, and F&B revenue.

• Brand Management & Public Relations:
  • Maintain and elevate the hotel and restaurant brand identity across all channels.
  • Develop and manage the brand's voice, messaging, and visual standards.
  • Oversee all public relations activities, including press releases, media relations, and crisis communication.
  • Cultivate relationships with key media outlets, influencers, and industry partners.

• Digital Marketing & E-commerce:
  • Manage and optimize all digital marketing channels, including the hotel and restaurant websites, social media platforms (e.g., Instagram, LinkedIn), and email marketing campaigns.
  • Develop and execute paid advertising campaigns (e.g., PPC, display ads, social media ads) to drive direct bookings and restaurant reservations.
  • Analyze website traffic, campaign performance, and other digital metrics using tools like Google Analytics to measure ROI and inform future strategies.
  • Manage online reputation and guest reviews on platforms like TripAdvisor, Google, and Yelp.

• Content Creation & Management:
  • Create high-quality, engaging content, including photography, video, blog posts, and marketing collateral.
  • Develop a content calendar and ensure consistent and timely content delivery across all platforms.
  • Oversee the management of marketing assets and brand-approved materials.

• Promotions & Partnerships:
  • Plan and execute promotions, packages, and special events to drive business during off-peak seasons and holidays.
  • Identify and negotiate co-marketing and partnership opportunities with local businesses, tourism boards, and event organizers.

• Budgeting & Reporting:
  • Manage the annual marketing budget, ensuring all spending is tracked, allocated efficiently, and provides a strong return on investment.
  • Prepare and present regular performance reports to the executive team, highlighting key metrics, successes, and areas for improvement.

• Leadership:
  • Collaborate cross-functionally with the General Manager, F&B Director, Sales Director, and other department heads to ensure marketing efforts are integrated and effective.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 5-7 years of experience in a marketing role, with at least 2-3 years in a leadership position within the hospitality industry.
• Proven expertise in digital marketing, social media management, and public relations.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• A creative and innovative mindset with a passion for storytelling and brand building.
• Strong project management and organizational skills.
• Proficiency with marketing software, analytics tools (e.g., Google Analytics), and social media management platforms.
• Ability to manage multiple projects simultaneously in an agile environment.

Apply now to be part of a luxury hotel experience that exemplifies excellence in service and hospitality.