Director of Group Sales (Hotel)

About Sentral

Sentral is a network of communities redefining the way people live. Sentral’s mission is to be the leading residential hospitality operator through superior performance, enhanced experience, and a network of connected communities. We take the convenience, connection, and comfort of home to new heights-we call it Home+. Our one-of-a-kind communities offer unrivaled locations, innovative tech-enabled services, and premium amenities to enhance everyday life. Sentral lets you live life on your own terms in the heart of the world's best cities: Atlanta, Austin, Chicago, Denver, Los Angeles, Miami, Nashville, Oakland, Philadelphia, Pittsburgh, Portland, San Francisco, San Jose, Santa Monica, Scottsdale, and Seattle, with more coming soon.

Our core values reflect our commitment to our employees, as we are service first in our actions, value thinking like an owner, and continuously strive to make one another better. We strongly believe in continuous personal improvement, career growth and diversity in our workforce. With ongoing learning & development offerings, leadership coaching and mentorship programs, we foster an empowered environment rooted in empathy and growth. Our team members are curious explorers who never stop learning and who strive for great outcomes.

Learn more about us at www.Sentral.com.

Position Overview and Responsibilities

At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a can-do attitude, a growth mindset, and an entrepreneurial drive. Successful candidates will be proactive, solution-oriented, and have strong ownership of their work. The Director of Group Sales is responsible for leading group sales efforts, overseeing the management and growth of client relationships within the assigned market segments. This role plays a critical part in achieving both team and individual revenue goals through a strategic combination of account management, new business development, and industry networking. The ideal candidate will consistently deliver a professional and engaging experience that strengthens the long-term success of the company’s relationships with guests, team members, and stakeholders.

This is an in-person position located on-site of the property.

Key Responsibilities

New Account Acquisition

• Proactively solicit new accounts to meet or exceed revenue goals through prospecting, outbound calls, site visits, and written communications.
• Demonstrate a proven track record of driving group sales revenue through strategic partnerships and securing new business.
• Enhance hotel visibility by participating in industry-related events, trade shows, and sales blitzes.
• Leverage your active network of group market contacts to develop and grow the business.
• Manage the full sales cycle—from prospecting to closing—crafting customized proposals and conducting impactful presentations.
• Clearly communicate the company’s value proposition aligned to client needs.
• Consistently achieve or surpass monthly, quarterly, and annual revenue targets and profit margins.

Account Management

• Develop, strengthen, and expand relationships with existing clients to drive retention and growth.
• Identify and pursue upselling or cross-selling opportunities aligned with account goals.
• Conduct regular business reviews, tailored to each client’s needs and goals.
• Showcase value to different stakeholders based on their function and interests.
• Stay informed of competitive positioning and effectively differentiate our offerings.
• Respond promptly to leads from Global Sales offices, DMOs, and other sources.
• Cultivate strong on-site client experiences during events or group stays.

Client Service & Support

• Deliver exceptional customer service, responding to inquiries and requests promptly and professionally.
• Maintain accurate and updated client records and sales documentation.
• Demonstrate professionalism in resolving client concerns and mitigating escalations.

General Responsibilities

• Represent the brand as a true ambassador, articulating the company's vision and value in all client and industry engagements.
• Build trust and rapport with clients while thoroughly qualifying their needs and decision-making processes.
• Remain agile and responsive to market dynamics and team needs.
• Ensure data accuracy across CRM and reporting platforms.
• Consistently follow up on open leads with creative and effective sales tactics.
• Provide regular updates on sales activity and pipeline status to leadership.
• Complete additional duties as assigned by leadership.

Skills and Experience

• Bachelor’s degree
• Minimum 3 years of hotel, extended stay, or aparthotel sales experience.
• Experience with hotel openings and ramp-up phases preferred.
• Strong track record in prospecting, networking, and closing group business.
• Exceptional verbal and written communication skills.
• Highly organized with the ability to prioritize multiple projects and meet deadlines.
• Demonstrated ability to collaborate with diverse personalities and departments.
• Exercises discretion and maintains confidentiality.
• Comfortable working under pressure and in fast-paced environments.
• High School Diploma or equivalent required; college coursework preferred.
• Must be able and willing to travel up to 15% annually.

Sentral Benefits

• Healthcare Coverage: We are committed to providing comprehensive healthcare plans (medical, dental, vision, and other benefit options) to our team members and their families.
• Time Off: Sentral fosters a flexible work lifestyle by offering paid time off, paid holidays, & volunteer hours to all full-time team members.
• Matching 401K: To help you reach your savings goals, we offer a 401(k) plan with a match.
• Career Development: We offer extensive learning and development opportunities to support growth.

The following requirements are intended to reflect the expected work environment and physical demands of the role. Candidate must be able to perform the following activities with or without reasonable accommodation to be successful in the role:

• Move body in repetitive motions for extended periods of time
  
• Work in a space that includes indoor and outdoor spaces, with and without covering
• Move throughout the property as needed
• Transport boxes and equipment weighing up to 20 pounds
• Communicate with other persons in the building
• Observe details in surrounding areas and on a screen

If you require accommodations to the above listed job duties or would like to request accommodations during the interview process, please indicate so on your applications in the "Accommodations" section.

Sentral is dedicated to creating a diverse and inclusive work environment that champions all backgrounds, identities, and voices. We strive to cultivate a space where our team members feel valued, and our residents feel loved. While there is no exact recipe for ensuring our residents feel loved, we believe a key ingredient is seeking and employing individuals that reflect the uniqueness of our residents.

As an Equal Opportunity Employer, we do not discriminate based upon actual or perceived race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.