Director, Communications

Company Description

Austin's largest luxury property, Fairmont Austin offers 1,048 guestrooms and suites, along with over 140,000 square feet of meeting and event space. This is your opportunity to be part of the most innovative and passionate hotel teams in one of the fastest growing markets in the United States.

Job Description

This position is responsible for the development and management of the Public Relations, Social Media, Corporate Social Responsibility & Partnerships for the Fairmont Austin.

Reporting to the Director of Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:

• Possesses comprehensive knowledge and skill in all aspects of marketing, PR and Social Media functions
• Ability to implement marketing strategies to drive revenue
• Development of marketing and promotional collateral
• Proficiently leads the Marketing team to use appropriate forms of communication media to consistently deliver the Fairmont Austin stories and messages to its consumers globally
• Oversees all day-to-day Marketing Department operations
• Implement corporate policies and procedures, ensuring and monitoring that all marketing, advertising, and promotional efforts are consistent with Fairmont Austin and Fairmont Hotels & Resorts’ brand standards
• Ensure that advertising and promotions budget is balanced and that projects are prioritized based on the available budget.
• Develop and support various media initiatives such as media visits, media events, photo shoots, story pitches to enhance the profile of the Fairmont Austin and our global presence
• Execute Fairmont Austin’s Corporate Social Responsibility platform and Green Partnership Program
• Develop local Partnerships that will strengthen the hotel’s community relations and leverage our brand, location and align with our key initiatives
• Demonstrates superior research and analytical skills
• Demonstrates a comprehensive understanding of trends to anticipate future market dynamics and develop a strategic direction
• Possesses strong skills and abilities to support the development and implementation of Fairmont Austin strategy across all communications platforms including social media
• Defines and executes the Communication Strategy
• Demonstrates strong creative and conceptual thinking in delivering solutions that are innovative, while maintaining the authenticity and reflecting the reputation of the Fairmont Austin
• Liaison between the hotel and its partners – maintain existing partnerships/develop new ones.  Ensure all partnerships are appropriate for the hotel in terms of image and benefits.
• Assist in the selection of appropriate agencies to support the positioning of the Fairmont Austin throughout the pre-opening and opening.  Oversees agency management within the Communications department
• Additional duties as assigned.

Qualifications

• Proficiency in MS Word, Excel, PowerPoint required
• Proven competency in planning, organizational, and communication skills with a very strong command of the English language
• Creative Writing and press release creation and dissemination
• Previous experience in Marketing or communications (internal or external)
• Strong relationships and experience interacting with Media
• Strong visual and mental concentration for preparing/proofreading documents, collateral, and advertising
• Ability to multi-task and prioritize with the ability to follow through on objectives
• Post Secondary education preferred

Additional Information

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Fairmont Austin is proud to be an equal opportunity employer.