Digital Marketing Manager

Company Description

Hotel for travellers looking for local and authentic experiences

Mercure Miri City Centre features 172 contemporary and stylish appointed rooms and suites with extensive dining options, two dedicated floors of the conference and banqueting facilities, inclusive of the hotel's social hub, Ruai Co-working Space.

Job Description

Digital Marketing Manager

This position is responsible to develop, implement, track, and optimize digital campaigns across all digital channels. The ideal candidate is highly skilled in current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution.

• Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
• Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Oversee SEO/SEM strategies to maximize website traffic and search rankings.
• Manage the company’s social media presence across all platforms.
• Create and manage content for the website, blogs, and email marketing campaigns.
• Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.
• Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
• Identify trends and insights and optimize spend and performance based on data.
• Manage the marketing budget for digital campaigns.
• Stay up to date with the latest digital marketing trends, technologies, and best practices.
• Build and maintain a strong brand voice across all digital channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven working experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress).
• Excellent analytical skills and experience with reporting tools.
• Creative thinking and problem-solving abilities.
• Strong communication and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Certification in digital marketing is a plus.

Additional Information

WHY WORK FOR ACCOR

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.