Digital Marketing Executive

Company Description

The Asian Institute of Hospitality Management brings Swiss-style education to the heart of Asia. Founded by Minor Hotels, one of the fastest growing hospitality companies, in academic association with Les Roches, a global leader in hospitality education. AIHM provides a world-class learning experience for future leaders in hospitality, tourism and entrepreneurship. The Bachelor of Business Administration in Global Hospitality Management is spread across seven semesters and two campuses in Bangkok and Pattaya, with exchanges in Switzerland or Spain and professional internships around the world.

Job Description

We are looking for a creative and strategic Social Media Executive to manage our social media presence and enhance our brand image in the education sector. The ideal candidate will have experience in creating engaging content, executing social media strategies, and increasing our online presence to attract and retain students.

Key Responsibilities:

• Develop and implement social media strategies tailored to the education sector.
• Create, curate, and manage content (text, images, video) that resonates with students, parents, and educators.
• Monitor and analyze social media performance using tools like Google Analytics and social media insights.
• Engage with our online community, responding to comments, messages, and reviews in a timely and professional manner.
• Collaborate with the marketing and admissions teams to align social media efforts with overall marketing strategies.
• Stay updated with the latest trends in education and social media to ensure our content is relevant and engaging.
• Organize and promote online events, webinars, and live sessions to engage with prospective and current students.
• Build relationships with influencers and educational bloggers to enhance our online presence.

Qualifications

• Experience as a Social Media Executive or similar role, preferably in the education sector a plus.
• Strong understanding of social media platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube) and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to create compelling audio-visual content (photos, reels, videos)
• Knowledge of SEO, web traffic metrics, and social media analytics.
• Strong organizational and multitasking skills.
• Bachelor's degree in Marketing, Communications, Education, or a related field.