Assistant Director of Sales - Leisure

Company Description

Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.

Job Description

The Assistant Director of Sales - Leisure is responsible for driving leisure segment revenue. This role involves developing and executing sales strategies to attract and retain leisure clients, including travel agencies, tour operators, and high-net-worth individuals. The position ensures strong market presence, fosters key partnerships, and maximizes revenue opportunities within the leisure sector.

• Develop and implement strategic sales plans to drive revenue from the leisure segment.

• Identify and establish relationships with key travel agencies, luxury tour operators, and leisure travel partners globally.

• Proactively solicit new business and maintain strong relationships with existing accounts.

• Conduct market research to identify new business opportunities and competitive trends.

• Attend international travel trade shows, sales missions, and networking events to promote Fairmont Bab Al Bahr.

• Work closely with the Director of Sales & Marketing to align leisure strategies with overall sales goals.

• Manage and grow an assigned portfolio of leisure accounts.

• Develop customized packages and promotions to attract leisure travelers.

• Coordinate with marketing teams to develop promotional materials and digital campaigns targeting the leisure segment.

• Monitor sales performance and ensure targets are met or exceeded.

• Analyze leisure segment trends and adjust strategies to maximize revenue.

• Collaborate with revenue management teams to optimize pricing and availability for leisure business.

• Prepare regular reports on sales performance, forecasts, and market trends.

• Work closely with cross-functional teams, including reservations, front office, and marketing, to enhance guest experiences.

• Mentor and guide junior sales team members to improve sales performance.

• Ensure alignment of sales activities with brand standards and operational goals.

Qualifications

• Minimum 5 years of experience in luxury hotel sales, with a focus on the leisure segment and a proven track record in managing key accounts and achieving revenue targets.
• Strong network within the travel trade industry, including luxury travel agencies and tour operators.
• Excellent negotiation, presentation, and communication skills.
• Fluency in English required; additional languages (Arabic, Russian, or Mandarin) are a plus.