Assistant Director of Marketing - Hotel Indigo Bangkok Wireless Road

Overall 

• Develop and implement integrated marketing strategies to enhance the hotel’s brand positioning and drive revenue.
• Ensure consistency in branding across all marketing materials, digital platforms, and guest experiences.
• Plan and execute hotel-wide marketing campaigns for rooms, F&B, and events in collaboration with the Sales, Revenue & Reservations teams.
• Manage partnerships with advertising agencies, designers, and media outlets for promotions and creative content.
• Oversee the creation and distribution of press releases, media kits, and editorial content.
• Organize and manage media events, press conferences, and influence collaborations to enhance brand awareness.
• Develop and manage the marketing budget, ensuring cost-effective strategies that maximize ROI and align with latest hotel priorities.
• Lead, mentor, and oversee the marketing team, providing guidance and ensuring high performance.

Digital Marketing

• Oversee the hotel’s website content, SEO strategy, and online presence incl. content on OTAs to maximize traffic and engagement.
• Oversee development and execution of social media campaigns across key platforms, ensuring engaging content and audience growth.
• Oversee development and execution of paid digital advertising campaigns (via agency or directly managed) to drive direct bookings and revenue.
• Track and analyze campaign performance metrics to optimize marketing ROI.
• Work closely with the IHG regional and corporate marketing teams to align with global brand initiatives.

Business Development & Market Intelligence

• Identify new market trends and opportunities to position the hotel as a preferred lifestyle destination.
• Build and maintain strong relationships with media, influencers, and key industry stakeholders.
• Identify and establish strategic partnerships with brands, tourism boards, and lifestyle companies to enhance marketing reach.
• Develop co-branded marketing initiatives with relevant partners to attract new guests and business opportunities.

PR & Brand Reputation

• Monitor the hotel’s online reputation across review platforms (TripAdvisor, Google Reviews, etc.) and flag to Ops team for further handling/review response.
• Handle crisis communication and PR responses to maintain a positive brand image.
• Support MCM in ensuring guest feedback and complaints via social media are addressed professionally and effectively.

• Knows and applies IHG security and evacuation procedures (in case of fire, etc.)
• Ensures the safety of the people and hotel assets within the office.
• Monitor and oversees the quality of performance of their team following the set annual objectives