Area Marketing & Communications Manager

Company Description

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Job Description

The Area Marketing & Communications Manager at Pullman Cape Town City Centre is responsible for executing all property-level marketing, branding, public relations, and communications activities aimed at enhancing market positioning and maximizing portfolio profitability.

Reporting to the Director of Sales & Marketing (DOSM)/Co, the Manager is responsible to execute marketing plans, manage media relations, oversee content creation, and track performance against KPIs. The Marketing & Communications Manager manages media and public relations, brand collaterals, and Heartists® communications, collaborating with Sales, Revenue Management, Operations, HR and external agency partners.

Key Responsibilities

Execution & Organizing

• Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• Monitor industry, cultural, and travel trends; conduct competitive analysis.
• Execute public relations activities for the hotel based on its marketing goals.
• Brand Identity & Communications Messaging
• Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
• Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
• Implement global/regional brand campaigns using provided guidelines and assets.
• Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
• Public Relations & Media Relations
• Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
• Update media kit with fact sheets, executive bios, imagery, and brand content.
• Support press events, visits, and familiarization trips to boost hotel exposure.

• Draft news releases, articles, and executive statements to enhance brand storytelling.
   
• Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
• Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development & Execution

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
• Track campaign performance and recommend optimizations based on data insights.

Agency & Partner Management

• Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
• Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.  

Financial & Performance Management

• Track marketing expenses and manage the MarComm budget.
• Prepare regular reports on campaign performance, media coverage and ROI for leadership review.

Operations

• Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
• Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage and executive thought leadership.

Administration

• Maintain an organized archive of marketing materials, media assets, and key reports.
• Distribute monthly calendars, media schedules, and campaign performance reports.
• Daily media monitoring, compile clipping files, share summaries with leadership and PR teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer‑focused industry.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.